What Is Cognitive Bias? Types & Examples
simplypsychology.org
What Is Cognitive Bias? Types & Examples
Cognitive bias is a systematic error in thinking, affecting how we process information, perceive others, and make decisions. It can lead to irrational thoughts or judgments and is often based on our perceptions, memories, or individual and societal beliefs.
Oct 24, 2023
Cognitive Bias Examples
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How to Avoid Cognitive Bias
The sunk cost fallacy is a cognitive bias where we continue a behavior or endeavor as a result of previously invested resources—like time, money, or effort. In relationships, this becomes a powerful emotional trap. Your brain seeks to avoid the pain of regret and the feeling that your investment was a "waste." So, it encourages you to double down, believing that future reward will eventually justify the past sacrifice. Understanding this pattern can help you make decisions based on your present
0:31
The sunk cost fallacy is a cognitive bias where we continue a behavior or endeavor as a result of previously invested resources—like time, money, or effort. In relationships, this becomes a powerful emotional trap. Your brain seeks to avoid the pain of regret and the feeling that your investment was a "waste." So, it encourages you to double down, believing that future reward will eventually justify the past sacrifice. Understanding this pattern can help you make decisions based on your present
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