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Most baby towels are a scam because they’re designed to look cute on a registry, not to help parents during the hardest part of bath time. They’re thin, small, and useless when you’re trying to lift a wet, slippery baby with one set of hands. A baby towel should support you in that moment. Our ingeniously designed towels snap behind your neck so you can use both hands to lift safely, then tug and wrap while staying dry. It’s bigger, absorbent, and built around what parents actually struggle with
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