Can a straight-talking skunk make First Direct famous again? Inside its new ad strategy
thedrum.com
Can a straight-talking skunk make First Direct famous again? Inside its new ad strategy
We sit down with the marketers returning the bank to its irreverent roots as it looks to make itself known to young people facing financial hardship.
Feb 2, 2023
First Direct Reviews
20 reactions · 7 comments | Switch to first direct and you’ll get award winning customer service whenever you need it, as well as £175. Tempted? T&C's apply. See video for more details. | first direct | Facebook
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20 reactions · 7 comments | Switch to first direct and you’ll get award winning customer service whenever you need it, as well as £175. Tempted? T&C's apply. See video for more details. | first direct | Facebook
Facebookfirst direct
19.3K views3 weeks ago
140 reactions | £175 for switching and you’ll get award-winning customer service whenever you need it – what are you waiting for? T&C's apply. See video for more details | first direct | Facebook
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140 reactions | £175 for switching and you’ll get award-winning customer service whenever you need it – what are you waiting for? T&C's apply. See video for more details | first direct | Facebook
Facebookfirst direct
438.8K views1 week ago
First Direct Bank Review | Is It Worth It? (2024)
5:29
First Direct Bank Review | Is It Worth It? (2024)
YouTubeSolution Seekers Hub
1.9K viewsJun 27, 2024
Top videos
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First Direct - Platypus
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7K views · 93 reactions | £175 for switching and you’ll get award-winning customer service whenever you need it – what are you waiting for? T&C's apply. See video for more details | first direct | Facebook
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7K views · 93 reactions | £175 for switching and you’ll get award-winning customer service whenever you need it – what are you waiting for? T&C's apply. See video for more details | first direct | Facebook
Facebookfirst direct
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236 reactions · 71 shares | first direct bank (that’s us), are officially number one for overall service, online and mobile banking services, and (joint number one) for overdraft services. | first direct | Facebook
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236 reactions · 71 shares | first direct bank (that’s us), are officially number one for overall service, online and mobile banking services, and (joint number one) for overdraft services. | first direct | Facebook
Facebookfirst direct
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Switch to first direct bank and get a £250 interest-free overdraft. | first direct
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Switch to first direct bank and get a £250 interest-free overdraft. | first direct
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9.9K views · 13 reactions | We’ve got something cool to share with you this Christmas. | first direct | Facebook
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9.9K views · 13 reactions | We’ve got something cool to share with you …
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Facebookfirst direct
We’ve been here round the clock since October 1, 1989. And we’re not stopping any time soon. In fact, we can’t wait for another 36 years of making our customers happy. Give us a 🍰 in the comments to help us celebrate. | first direct
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We’ve been here round the clock since October 1, 1989. And we’re …
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Facebookfirst direct
We’ve won a few shiny new awards recently, thanks to the support of our exceptionally excellent customers. Learn more below. | first direct
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We’ve won a few shiny new awards recently, thanks to the support of …
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Facebookfirst direct
£175 for switching and you’ll get award-winning customer service whenever you need it – what are you waiting for? T&C's apply. See video for more details | first direct
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£175 for switching and you’ll get award-winning customer service …
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7K views · 93 reactions | £175 for switching and you’ll get award-wi…
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14K views · 341 reactions | Big news! We’re proud to say that we …
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16K views · 349 reactions | Get ready, first direct customers. We'v…
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The original Geico Gecko commercial compilation (1999-2005)
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Keeping on top of your money from home is simple with the first direc…
47.6K viewsApr 1, 2020
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There’s a lot of unknowns at the moment, but as we all start taking …
47.6K viewsMay 11, 2020
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28 reactions · 32 comments | Join first direct and get a bank that wor…
410.6K views6 days ago
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27 reactions | Demanding a job on the spot? Bold… but bad advice. …
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YouTube2ombieboy's VHS Vault
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236 reactions · 71 shares | first direct bank (that’s us), are officiall…
688.4K views2 weeks ago
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783K views · 10K reactions | 1 पीस मंगवाए महिलाओ के लिए 30% …
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Geico Ad #3 - Starring Ed Heffernan as Loren Wallace
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