Do you see ‘me’ in the ads that you see? Less than one in five of us believe ads are representative of wider society. Almost one in two from under-represented communities feel stereotyped through advertising. We’re taking action with Act 2 Unstereotype to ensure equity, diversity and inclusion are embedded at every point of the end-to-end marketing journey. From the moment we start to gather insight to the way we brief product design to the way we represent people in front of and behind the came
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