As Web3 matures, users are becoming far more discerning, taking longer to evaluate exchanges, dApps, and token platforms before making decisions. This new behavior requires brands to remain visible ...

Retargeting is one of the highest-ROI tactics in digital marketing because it targets people who have already shown interest—website visitors, video viewers, email subscribers, and social media users.

There are several factors influencing the B2B marketing climate throughout 2023: Economic uncertainty, widespread tech layoffs and the impending demise of third-party cookies. With those three ...

Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting – is often overlooked. Beyond website visitors, LinkedIn offers ...

Win back interested visitors by using SEM retargeting ads that keep your brand top of mind until they’re ready to buy. Refine your approach by analysing why users didn’t convert and adjusting your ...

Retargeting has long been a staple of digital marketing. We've all seen it in action: you browse a product online, and suddenly that item follows you across the web. But what if we could take that ...

Covatic, the leading provider of privacy-first audience solutions, today (7th August, 2025) announces the launch of Audience Retargeting, an advanced solution that enables advertisers and publishers ...

Bid collision is a song of the past. Go ahead, use multiple retargeting partners. Just make sure they’re different in kind. In performance marketing, practices that were once best-in-class can quietly ...

"There are a lot of challenges to UA in 2025. First, obviously, is competition. It’s super high and keeps increasing year-over-year," said Tilting Point associate director of growth Sylvain Etard. He ...

Imagine this: you’re in the middle of an important project, juggling deadlines, and collaborating with a team scattered across time zones. Suddenly, your computer crashes, and hours of work vanish in ...

Web2 marketers have long had tricks to track down and "acquire" (in ad speak) likely customers. But Web3? Not so much, says ad-tech exec Asaf Nadler. His company Addressable, is out with a new service ...

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...