Contrary to popular belief, there is actually a wrong way to apply perfume, and it's likely the reason why you can't smell your signature scent only a few hours after you spritz it on. You could ...

Read on to find out how to get double the perfume for £70 less SAVVY shoppers looking to save a bundle this Christmas can bag a fragrance that actually smells better than the designer version – and ...

Some of our favourite fragrances are now on offer at The Perfume Shop. (Picture: Metro/Getty/Linkby/The Perfume Shop) Metro journalists select and curate the products ...

Two expert perfumers share how to make your scent last from morning to midnight. From hydrated skin to smart layering, these tricks keep your perfume from fading fast. Apply on pulse points, spritz ...

Two expert perfumers share how to make your scent last from morning to midnight. From hydrated skin to smart layering, these tricks keep your perfume from fading fast. Apply on pulse points, spritz ...

A roving installation uses a detailed questionnaire and artificial intelligence to help consumers concoct their own perfumes. By Jane Margolies Ever since making an appointment to create a custom ...

The menthol-induced warmth helps project the perfume, while its deodorising effect gives the scent a cleaner, more defined presence. There’s a new hack trending on Nigerian Twitter. People are ...

Your fragrance was magic at 8am and gone by lunch. You didn’t sweat, you didn’t switch products, and yet the air around you turned silent. We’ve all had that moment when a favourite scent just… slips ...

Looking for a new bottle of luxury perfume, but without the price-tag? Then it looks like Next shoppers have found an affordable fragrance to keep tabs on. For those who are fans of Chanel No.5, it ...

The art of perfume making inevitably comes with its challenges. For Christine Nagel, the nose who was tasked with crafting a new interpretation of the famed Hermès Barénia - one of the French house's ...