The Federal Trade Commission’s (FTC) advertising disclosure rules for “material connections” are not new. The FTC has long ...

Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

B2B marketing can feel a bit dry sometimes, right? It’s not always about flashy trends like B2C. But that doesn’t mean it can’t be smart, engaging, and totally effective. Plenty of companies are doing ...

For years, interactive CTV advertising was the star of industry demos, like the kind attendees of the Consumer Electronic Showcase saw all up and down the Las Vegas strip this past week. But although ...

Uber Advertising announced an interactive advertising format that combines branded map displays with destination-specific creative that runs during the consumer’s entire ride. Following the map to ...

Google Labs today announced “Disco” as an experiment to “shape the future of web browsing.” The first flagship feature of this AI browser is the Gemini 3-powered “GenTab.” For Google, Disco is a ...

U.S. creator advertising more than doubled over a three-year period, rising from $13.9 billion in 2021 to $29.5 billion in 2024, according to figures cited in Underscore Talent’s “2026 Trends & ...

The holidays are coming, giving marketers an opportunity to revisit brand assets that have become familiar parts of the season in the same way that consumers dust off the same decorations they’ve been ...

At the end of the last century, business theorists B. Joseph Pine II and James H. Gilmore published their seminal work The Experience Economy. In it, they posited the idea that “goods and services are ...

Advertiser spending on creators is expected to hit $37 billion in 2025, according to a new IAB report. The category's growth comes as legacy formats like linear TV lose audience. More marketers ...

A 2025 party for creators at the Xperion gamer space in Cologne, Germany Andreas Rentz/Getty Images for Apple TV+ The creator economy ad market will hit $37B this year, growing at four times the rate ...