You can tell if an influencer campaign is working by looking at the numbers. The most effective campaigns are checked and adjusted as they go, focusing on how the audience reacts and giving ...

Explore how AI is reshaping B2B event marketing in 2026, from personalized attendee experiences to breaking data silos and ...

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

If you work in marketing, you know that an event without a plan is just a really expensive party. Experiential marketing no longer rewards spectacle for spectacle’s sake. Brands aren’t just competing ...

Based on your profile, your project requires a Strategic Design Framework. To achieve your goals, we recommend a bespoke approach that balances creative flair with data-driven market positioning. Most ...

The UFC event schedule is back on hiatus once again, which began Saturday with no card to consume for the first time since Thanksgiving weekend and only the second time the entire fall (the weekend of ...

Social media campaigns can be unpredictable. Some resonate immediately, while others struggle to gain traction. In most cases, the difference comes down to strategy. This guide explores the ...

Establishing the future of event marketing by turning moments into ready-to-use content, extending event impact, and accelerating pipeline & ROI Cvent, an industry-leading meetings, events, and ...

LinkedIn adds new integrations and capabilities to events, helping B2B marketers like Impact.com turn online events into scalable, data-driven growth engines. LinkedIn has added new integrations and ...

As the holiday season approaches, every major company and brand in the country will be putting together activations and campaigns. For Toyota, its annual Toyotathon sales event is all about slashing ...

Netflix has been building out its original content library and now has enough popular programming to warrant a major investment in the retail space. The streaming giant has partnered with toy ...