As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...
Communication strategy and reputation management have officially evolved from peripheral support functions into imperative drivers of business value. In today’s interconnected world, stakeholder trust ...
Dealing with a crisis is a nightmare for anyone, and for good reason. Stakes are high simply because a crisis can put an organization’s reputation—and even its survival—on the line. Crisis situations ...
When we communicate, we use more than just words. The way we stand or sit, the way we gesture, and even the pitch of our voice help contribute to our message. A famous researcher of body language, ...
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Aligning PR and organisational strategy

IN many organisations, communications and public relations (PR) are treated as peripheral services. They are nice to have, but not essential. This undervaluation is evident in token budgets allocated ...
In today’s rapidly evolving professional landscape, effective communication serves as a critical career cornerstone, particularly for Black professionals navigating complex workplace dynamics. The ...
Associate Professor of Communication Studies, University of Nevada, Las Vegas As a science communication scholar, I’ve always supported vaccination and trusted medical experts – and I still do. As a ...
Washington, DC: On November 22, 2024, the Executive Board of the International Monetary Fund (IMF) discussed a paper on the Review of the IMF’s Communication Strategy that outlines the objectives and ...