Abstract: A/B testing plays an essential role in driving firms’ digital product innovation. However, it is astonishing that a majority of the firms around the world have not adopted A/B testing in ...

The expanded A/B testing options will automatically apply titles and thumbnails that earn the highest watch time. The expanded A/B testing options will automatically apply titles and thumbnails that ...

YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video. YouTube's title A/B testing is now rolling out ...

A/B testing is the gold standard of experimentation. It is meant to help companies make faster, better, data-driven decisions. But too often, it does the opposite. The meeting starts with optimism: a ...

A B-52 with test markings was spotted carrying a mysterious payload that resembles the rendering of the AGM-181 LRSO, the Air Force’s next-gen stealth nuclear cruise missile. A U.S. Air Force B-52H ...

President Trump and one of his top cabinet officials are sending mixed messages on how the U.S. government is handling the most destructive weapons in the world. By David E. Sanger and Zolan ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Taylor Soper on Oct 29, 2025 at 4:00 ...

The Arc Raiders design director has said it's been fortuitous timing to have its extraction shooter launch a playtest around the same time as Bungie's Marathon, calling it "a great A/B test for us." ...

Bungie delayed its upcoming shooter, Marathon, indefinitely in June 2025 after receiving negative feedback from its closed alpha test. That feedback, however, became a useful “A/B test” for the ...

I've discovered a memory leak when running test_sys with AddressSanitizer enabled. The leak occurs during subinterpreter creation and the allocated memory is never freed. This issue appears to be ...