It's 2025, and the business landscape is more crowded than ever. In almost every industry, buyers have endless choices — and less patience for cold calls, generic email blasts or outdated lead forms.

Ironically, public relations has a reputation problem. Too many agencies and professionals use a rinse-and-repeat approach that blankets the same strategy across hundreds of clients. However, your ...

Nikki Little is the chief marketing officer at Franco and an integrated communications professional with more than 18 years of experience. PR professionals have long struggled with getting a seat at ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. While most of your team is winding down for the holidays and year’s end, business ...

Berlin, Germany - March 6, 2026 - For Chinese and international companies preparing to attend major European tech ...

AI-driven discovery is reshaping brand visibility by making public relations the primary driver of AI-generated answers; according to Brandi AI CEO Leah Nurik, this shift to AI search elevates PR as ...

Law firms, in our experience, often discover the value of PR when the competition heats up. Faced with the prospect of business slowing or losing market share, leadership concludes that the problem is ...

Viral Spike Marketing launches a PR campaign system helping influencers and artists gain media coverage and strengthen ...

Have you noticed how some brands suddenly become the quote journalists pull during a breaking story—while others, just as capable, never enter the conversation ...

UK-based digital PR agency Pure Digital PR launches with the aim of delivering campaigns that boost visibility, ...

Tired of chasing leads? Discover how thought leadership PR builds trust and brings high-intent clients to you — no cold outreach needed. Traditional lead gen is fading. This article reveals how smart ...