Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

Europe is accelerating in its own way in the influencer space and building a unique model with global relevance.

Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Danielle Wiley In March, ...

Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to increased social media usage, a change in consumer behavior from Covid-19, there were production challenges ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

At the first session of the Kellogg School of Management’s Influencer Marketing course Fall Quarter, an influencer self-dubbed as “the Vagina Whisperer” arrived as the guest speaker. The Vagina ...

Class actions targeting prominent brands using influencers to advertise their products on social media are on the rise, accusing brands and their influencers of failing to properly disclose paid ...