Email and SMS marketing complement each other well. Here’s how to use both for your small business.

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Did you check your email today? Did you get through all the messages or leave some unread? How many opened emails have taken up residence in your inbox, waiting for further action? Going through your ...

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

Ensure that your email marketing and direct messaging campaigns are coordinated regarding timing and content. Segment your audience based on their engagement preferences. Email marketing and direct ...

CHICAGO, Jan. 26, 2026 / PRZen / Buildout, Inc., the foremost leader in CRE tech and automation, today announced the ...

I celebrated the 10-year anniversary of the first edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded fourth edition. Here are a few stats: The fourth ...

There I was, many, many, many moons ago, struggling to make Facebook ads work. I would complain to anyone who would listen that I couldn't get these ads to work, and my customer acquisition cost was ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Overview Marketing rewards focus and discipline, not constant posting or chasing every new platform.A simple plan works best ...