A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google ...

Boost ROAS with Google Performance Max campaigns. Discover smart bidding and optimization strategies for 2026. Get started ...

The latest update gives advertisers more creative flexibility, budget control, and tools to better guide AI-driven campaigns ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...

Feed-only Performance Max setups allow advertisers to constrain automation and concentrate performance on product-level ...

Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

Google Ads Performance Max campaigns are often called a “black box” due to their: This inherent opaqueness can make auditing these campaigns challenging, leaving many businesses feeling like they’re ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping campaigns decline 32%. BORåS, SWEDEN, January ...