Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

A new campaign from AbbVie highlights the “full selves” of people with conditions treated by the company’s therapies in a push to show the broader impact of the medicines, according to Matt Tritley, ...

Eli Lilly and Co. this month launched a public awareness campaign called Brain Health Matters, which features actress Julianne Moore urging people to be proactive as they age to lower their risk of ...

Aug. 31 is International Overdose Awareness Day, the most extensive annual campaign to end overdose. The campaign raises awareness of overdose, which has impacted every community. Too many families ...

Novo Nordisk is under fire over a Spanish obesity awareness campaign. After the campaign stirred up controversy, the Spanish ministry of health wrote to the drugmaker about a possible violation of ...

NEW YORK, NY - JULY 12: People participate in the first annual Disability Pride Parade on July 12, 2015 in New York City. The parade calls attention to the rights of people with disabilities and ...

MM+M summer intern Lola Offenback sits down with Derrick Gastineau to discuss Currax Pharmaceuticals’ latest human-centered campaign, Real Patients, Real Results. Gastineau emphasized the importance ...

Whatever month it is now, you’re sure to be surrounded by a number of “awareness” campaigns. How do you get people to take action on a cause? The common response is usually to start by raising ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...