At a live event held on the 24th of January 2024, French advertising technology company Opti Digital presented its barometer showing eCPM fluctuations in 2023 across Western Europe. This study, which ...

Although the IAB predicts that podcast ad revenue will grow to more than $4 billion by 2024 (up from roughly $1 billion just two years ago), some brands are wary of monetizing a medium often ...

While there’s no shortage of options when it comes to getting the weather forecast these days, barometers allow you to do so with a bit more class and style than simply checking the weather channel.