As an advertising creative within a brand design consultancy, I appreciate the irony. The tension between creativity and distinctiveness is an age-old industry conundrum. In the pursuit of fresh ideas ...

Christophe Collet founded S4M in Paris in late 2011. The company quickly became a key mobile partner for many of the most prominent media agencies in the French market. Today, S4M continues to expand ...

AI has evolved from a backend analytics tool to a core creative partner, automating repetitive tasks while agencies begin exploring autonomous decision-making agents ...

ChatGPT, Gemini, DeepSeek... New AI models seem to emerge every month, yet most people still default to GPT-4o. What few realise is that, despite its popularity, GPT-4o exhibits less variation in its ...

Field is clear about what is to blame. Step forward the effectiveness serial killer: short-termism. There are more short-term campaigns and even longer-term ones are being judged on short-term results ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

The election is finally behind us and over $2 billion was spent on political advertising between the two candidates. But was all the spend worth it? Media buyers descended on local TV and radio ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

In 2001, Ameritrade was on the rocks. We were going out of business, and every part of the company knew we needed to make serious cuts to stay alive. Of course, no one wanted to make cuts to their ...

By rethinking creative as an interactive educational experience, and not just a promotional message, pharmaceutical brands ...