OpenAI's first ChatGPT ad partners have reported click-through rates nearly 7x below Google benchmarks, broken measurement tools, and unreachable premium users.
A new study from GrowthSRC Media finds that click-through rates (CTRs) for Google’s top-ranking search result have declined from 28% to 19%. This 32% drop correlates with the expansion of AI Overviews ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. From the earliest days of digital marketing, click-through ...
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