AOL

The viral 'Ice Bucket Challenge' is back over a decade later – but with a new mission

I still remember the cool rush of ice water splashing over my head in summer 2014, my body bracing itself for inevitable shivers. The original “ALS Ice Bucket Challenge” was inescapable — if you weren ...
AOL

The Ice Bucket Challenge Is Back: Why Some Are Criticizing the 'Rebranding' of the Viral Trend 11 Years Later

The Ice Bucket Challenge was created in 2014 to raise awareness for amyotrophic lateral sclerosis (ALS). It exploded into a massive, global trend that helped raise $115 million for the cause. Over 10 ...