Regulators from the Food and Drug Administration on Wednesday will consider a potentially safer alternative to cigarettes. Philip Morris International, the maker of Marlboro and other top brands, ...

Share on Pinterest IQOS, a new device that heats tobacco rather than burns it, has arrived in the United States. It’s being deceptively marketed as a safer alternative to vaping and smoking. Getty ...

WARNING: This article is produced in collaboration with IQOS. This article is only for adults who would otherwise continue to smoke or use other nicotine products. IQOS is not risk-free and provides ...

iQOS has witnessed phenomenal growth in Japan since it was first launched, with its market share steadily climbing. During FY 2015, the iQOS launch was expanded in Japan to reach 60% of the adult ...

After a two-year wait, the Food and Drug Administration (FDA) on Tuesday green-lit the sale of a new gadget that heats tobacco instead of burning it. The device, which is called IQOS (pronounced ...

TOKYO/NEUCHATEL, Switzerland – In seeking regulatory approval for a new smoking device called iQOS, Philip Morris International Inc is claiming the electronic gadget is less likely to cause disease ...

When news breaks, you need to understand what actually matters. At Vox, our mission is to help you make sense of the world — and that work has never been more vital. But we can’t do it on our own. We ...

Electronic cigarettes have the potential to be the future of the tobacco industry. Although they've experienced a growth in popularity in a relatively short period of time, e-cigs still need to ...

A glass-walled bastion of minimalism in a retail mall in Atlanta is the first of its kind in the United States. It looks like an Apple Store, but with a bouncer. You have to be 21 or older to enter.

Philip Morris International on Wednesday introduced its IQOS electronic cigarette to the Korean market, where the product has generated hype among local smokers as an alternative to tobacco-burning ...

Philip Morris International Inc.’s PM second-quarter 2025 results spotlight the central question for its long-term transformation: Can smoke-free momentum truly outweigh persistent declines in ...