FIFA World Cup 2026 is coming to YouTube
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In today's Tech Bytes, YouTube partners up with World Cup organizer FIFA. The new deal mirrors FIFA’s agreement with TikTok and allows World Cup media partners to stream a select number of full matches on their YouTube channels.
FIFA is turning to streaming platforms to maximize its return on the 2026 World Cup. Two months after announcing a "Preferred Platform" partnership with TikTok, the organization has now struck a similar deal with YouTube.