Add Yahoo as a preferred source to see more of our stories on Google. The minty fresh marketing materials will include visuals that only depict a "pea-sized" amount of product, instead of the typical ...

The makers of Crest toothpaste must face a lawsuit after a judge approved a motion allowing parents to question whether the brand’s packaging implies that children can use more of the product than is ...

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), the maker of Crest toothpaste, requiring the company to ensure its children’s fluoride ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the recommended amount of fluoride toothpaste for children" after reaching an ...