The "most important car Volvo has launched in a long time" debuted just as buyers are bucking a major trend.

JUST when everybody wasn’t looking, here comes Hariphil Asia Resources, Inc. (HARI) offering a P1-million discount on not just one but two of its Volvo models. I haven’t seen a price slash that huge.

Driving range, time it takes to refuel, and cost are the three major barriers to entry automakers hear from consumers when it comes to EVs. With the new EX60 Volvo intends to address all three in an effort to show the future is electric without compromise.

Volvo unveiled the EX60 as the most important model in its EV lineup, but the rugged Cross Country variant might prove even more consequential