Kaitlyn Pawelczyk, University of Illinois Urbana-Champaign graduate student, shot a virtual reality program at a grocery store to educate dialysis patients about navigating the aisles for low-sodium ...

The way people shop is constantly changing, and the vaping industry is no exception. As online vape stores continue to emerge, especially in places like the UK, technology is set to take centre stage ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

As retailers integrate these digital tools, consumers stand at the threshold of a retail renaissance. Brands should offer both tech-driven adventures and personalized shopping journeys. For a long ...

Google Shopping has added dresses to its generative AI-enabled virtual try-on feature in the U.S., according to a Thursday announcement. The move dovetails with the start of New York Fashion Week.

Infinite Reality (iR), the innovation company focused on extended reality and AI technologies, has acquired Obsess, a virtual shopping platform developer. Terms of the transaction were not disclosed. ...

Puma is sprinting into the world of advanced ecommerce with new experiences developed in partnership with Google Cloud and Meta. Using Google Cloud generative AI technology, the sportswear brand can ...

Obsess has worked on digital retail experiences that span across the beauty, fashion, food, beverage, media and entertainment spaces. Under the new terms, Tilbury will continue to retain a minority ...

When Dan Roble first put on a virtual reality headset in 2016, his reaction was not what he had hoped. “It made me sick (after) the first 15 minutes or so,” said Roble, 35, of Latrobe. But the ...