The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

That went well Imagine changing your popular brand to capitalize on an emerging tech trend that never emerged. Mark ...

Virtual reality headsets will be popular gifts this holiday season, as more and more companies dip their toes into the cyber-ecosystem. From virtual golf experiences to gaming and meditation retreats, ...

Virtual reality (VR) has arrived in the fire service as a transformative tool for enhancing training effectiveness and realism. Immersing students in a virtual environment that’s a familiar setting, ...

Global Augmented Reality and Virtual Reality in Healthcare Market OverviewThe global augmented reality and virtual reality in ...

Virtual reality technology has rapidly evolved beyond gaming applications to become a powerful therapeutic tool addressing conditions from chronic pain to PTSD. As hospitals and clinics increasingly ...

Virtual Reality is a computer-generated simulation that allows users to interact with a three-dimensional environment. The four elements that characterize virtual reality and differentiate it from ...

Mark Zuckerberg's vision for the metaverse was meant to reimagine how we interact with each other and the world, providing us ...

Because we in Silicon Valley are newness junkies, it can feel like an act of sabotage to have memories, but, for better or worse, I have them. It’s been more than forty years since I co-founded the ...

At her home in western Germany, a woman told a team of visiting researchers from Meta that she did not allow her sons to interact with strangers on the social media giant’s virtual reality headsets.

Extended reality is bringing immersive, personalized workout experiences to the fitness industry. Leaders at four fitness brands told BI their extended-reality services helped them reach new users.

There's a growing buzz around mixed reality services, and for good reason. As the boundaries between the physical and digital worlds blur, mixed reality (MR) is emerging as the next big step in ...