Despite a growing range of bold finishes offered by automakers, American buyers once again showed strong loyalty to neutral ...

With names you’d read on a candle, like “Meteor Shower,” or “Destroyer,” it’s hard to know what a car’s color actually is. Here’s why I think that is. Car color names increasingly resemble mood-driven ...

Wondering why you see a plethora of certain car colors and rarely see others? Check out the most and least popular car colors in the U.S.

There is no such thing as a “right” or “wrong” color for a car. But it is true that some colors are “better” than others in terms of maintaining cleanliness, resale value, and other factors. There are ...

A well-kept yellow vehicle, like Keith Hunt’s 1971 Chevrolet, can hold its value better than cars of another color, say the automobile experts for Chase Bank. LIMA – Sometimes, it pays to be different ...

Forbes contributors publish independent expert analyses and insights. Michael Harley is a noted automotive industry expert and analyst. A recent study by iSeeCars.com reveals that the color of your ...

Automotive research company iSeeCars conducted a study revealing the best and worst car colors for depreciation. While some colors have above-average depreciation rates, there are still plenty of ...

What, one might ask, is the point of automakers offering a full palette of paint treatments when the vast majority of car buyers simply choose what are essentially non-colors. Most of the cars, trucks ...