Ahead of Super Bowl weekend, PepsiCo announced it is lowering suggested retail prices on many of its best-known U.S. snack ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

Pricing feels deceptively simple until you are the one staring at Stripe dashboards at midnight, wondering whether your numbers say confidence or desperation. Most founders obsess over product, growth ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Praneeta Pujari Dynamic ...

When developing a pricing strategy for your organization, getting the foundational steps right can make the difference between long-term profitability and constant margin pressure. As a leader, you’re ...

A curated look at how rising grocery prices are reshaping retail strategy, consumer behavior and how brands negotiate value with shoppers.

I reiterate a Sell rating on Ecolab Inc. due to ongoing weak demand in heavy industrial and paper markets despite management's effective margin expansion strategies. Q2 FY 2025 results showed modest 3 ...