BOSTON--(BUSINESS WIRE)--Validity, the most trusted name in customer data quality, today announced it has entered into a definitive agreement to acquire Return Path, the market leader in email ...
BOSTON, April 10, 2025--(BUSINESS WIRE)--Validity, Inc., the leading provider of marketing success and customer data intelligence solutions, today announced it has completed the acquisition of Litmus, ...
In my previous blog post, I noted that reliability and validity are two essential properties of psychological measurement. Measures of intelligence, personality, vocational interests, and so forth ...
There is a distinction that one learns about on the first day of a course in psychological research methods. It is the difference between internal and external validity. Internal validity is ...