Add Yahoo as a preferred source to see more of our stories on Google. We are always scouring the web for the most amazing watches currently available, and each Friday we share five standout pieces ...

The past decade has seen several watch brands come back from the dead. None of these events, though, have triggered as much anticipation among watch lovers as the planned rebirth of Universal Geneve.

This story was originally published in the winter 2025 edition of Esquire's Big Watch Book In the heart of Swiss watchmaking’s totemic panorama, there is an absence. Stand just about anywhere on the ...

As Breitling takes over Universal Genève, it reveals its strategy for making the brand successful again. By Robin Swithinbank Breitling’s announcement in December that it had acquired the all-but ...

English rock bands, Swiss watch brands—the parallels are surprisingly similar. There have been dozens of Swiss watch brand revivals in the past two decades, and many have disappointed. Lovely ...

We are always scouring the web for the most amazing watches currently available, and each Friday we share five standout pieces with you. After remaining a mostly inactive IP package for decades, in ...