Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

Media and ad tech companies won’t rest until they’ve convinced advertisers that streaming is a good place for performance marketing. On Monday, Roku announced a new partnership with app monetization ...

Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality tool, now available as a free, standalone SDK for ...

Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform of tools for creators to build and grow real-time games, apps, and experiences across multiple platforms, released the ...

Unity has a gameplan for programmatic. On Tuesday, the game engine, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of programmatic. Feo is joining ...

A group of over a dozen game studios have begun a boycott of Unity in response to controversial changes to the licensing fees charged to developers who use the popular game engine. The company caused ...

Shares of Unity Software (NYSE:U) jumped about 12% on Thursday after Morgan Stanley noted that the company's ad customers are reporting rapidly improving returns. The firm has an Overweight rating and ...

Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 ...

A group of developers is fighting back against Unity's plan to charge for game installs by cutting off the ad and monetisation revenue they would have been sending to the engine provider. So far 16 ...

Unity may have changed it's stance on the initial announcement of the runtime fee but for some the damage is already done "The painful truth is that after over five years of being the evangelist for ...