In his classic book On War, first published in 1832, Prussian General Carl von Clausewitz defined "war" as "a duel on a larger scale" and an "act of force to compel our enemy to do our will." Many in ...

Alex Ross is cofounder & COO at Hire Horatio CX. Horatio CX manages the CX & other customer needs for today's fastest-growing brands. Since the digital revolution, content moderation has typically ...

It's one thing to have an idea of who your customers are. But it's quite another to actually know them. The more companies learn about their target audience — whether through purchase data, reviews, ...

No matter how good your product is, if you can’t convey its value to potential customers, they’ll never experience what you’ve created. That’s why sales pages are so important. With the right copy, ...

A Voice of the Customer programme is the process used for capturing customers’ expectations, preferences and experiences, with the goal of linking them to business metrics. It is one of those business ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ron Carson In the rush to ...

In Nigeria’s fast-growing e-commerce space, getting people to notice your product is one thing. Getting them to buy it — and come back for more — is another. The real question for every online seller ...

Jed is the chief marketing officer, responsible for Acxiom’s communications with its target audiences. Since joining Acxiom in 1996, Jed has held various leadership roles and has worked directly with ...

“People will forget what you said, people will forget what you did, but people will never forget how you make them feel” (Maya Angelou). There is probably no other statement that expresses the ...

Discover how top brands are using smarter insights to win more business. It’s one thing to have an idea of who your customers are. But it’s quite another to actually know them. The more companies ...