Embroiled in a political battle, last month it seemed like India's Unique IDentification program (UID) would soon be shut. The UID program under former Infosys CEO, Nandan Nilekani, was mandated to ...

This is a living article that will be updated as new partners join. The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the ...

The Trade Desk faces its biggest test yet. Mass-adoption of its cookie replacement technology is a must for the company's future success. Insiders detail issues with the cookie replacement tech, as ...

A favored proposal to preserve targeted advertising is having trouble scaling. Industry trade group IAB Tech Lab declined to take on the administrative role for the solution, called UID 2.0. UID has ...

CHIPS UID is a key player in fintech that aids in efficient and secure transaction processing as part of the ACH network. Gain insights into how it streamlines payments.