Watch as a group of British school boys tries General Mills' Trix cereal for the very first time! From their surprised reactions to the bright, colorful puffs to their candid responses on the taste ...

After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite -- Classic Trix Fruity ...

Once a long-told legend, now a reality, the Cereal Club has made its official return to campus. The Cereal Club was something ...

If there was ever a year we all could use a healing dose of childhood nostalgia, that year is now. One of my fondest memories of joy and comfort? Eating my favorite cereal in front of the TV while ...

General Mills was ahead of the curve when the company announced it was taking artificial colors out of some cereals a decade ago. Just two years after that announcement, in 2017, the artificially dyed ...

Fried chicken usually follows certain rules, and this recipe breaks all of them. This video shows what happens when Trix cereal replaces traditional breading. The texture is crunchy, the taste is ...

Trix cereal is going from all-natural to rainbow-bright once again. On Thursday, General Mills announced that it was bringing back the "colorful" Trix. That means that in addition to selling Trix ...

Following a nationwide search, General Mills has named the winning honorary #RealTrixRabbit. A Houston-based bunny named Cinnabun won over more than 7,500 entries for the chance to win the spot on ...