To celebrate the launch, the shop is offering 20% off in-store purchases, and 10% off online purchases made on opening day. The hobby store was founded in 2022 and named after the owners’ son, Emmett.

“One of the key ways, that we enhance collecting is by bringing more fans into the world of collecting. In the U.S., there are a lot of collectors relative to fans. When we look at Europe, the fandom ...