If your business caters to Gen Z (those born around 1997 to 2012), know that this generation has reinvented marketing touchpoints by prioritizing community connections. Instead of gearing toward ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

Executives want business impact, not dashboards. Present marketing ROI through revenue influence, efficiency trends and ...

Brands must now prioritize personalization to connect with Indian consumers. AI is revolutionizing how companies deliver tailored experiences across diverse languages and cultures. This shift moves ...

Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...