Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Social cohesion and redefining success in the Indian community were among talking points at a recent focus group discussion. More than a hundred organisations and youth leaders took part. Chaired by ...

The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...

The power of a group is undeniable. Group discussions bring the synergy of connection, insight, and joy to the forefront. A popular area of focus for group discussions is books – fiction and ...

Today, Pew Research Center is releasing results of 66 focus group discussions with Asian American adults. While the Center has been studying racial and ethnic identity for some time, this project ...