The formula just went through a major upgrade.

NEW YORK (AP) — It took eight years, 450 product sketches, 6,000 consumer tests and hundreds of millions of dollars for Procter & Gamble to create something that it hopes will be destroyed in the wash ...

Consumer Reports has no financial relationship with advertisers on this site. Dirty laundry is big business: Sales of detergents tallied about $7 billion last year. Detergents come and go, but Tide ...

CINCINNATI--(BUSINESS WIRE)--HE Washing Machines are among the most sophisticated appliances in the home, designed to make more than 100 decisions per hour, with more technology than that which fueled ...

GREENSBORO, N.C. — When it comes to laundry, people are particular! But did you know that some manufacturers tweak their laundry detergent formulas as often as every year—and some several times a year ...

CINCINNATI — Procter & Gamble is letting Target customers know that great things come in small packages as it launches new Tide and Gain compacted powder laundry detergents. The compacted Tide and ...

CINCINNATI -- — Procter & Gamble Co. is trying out a cheaper version of Tide laundry detergent in a bid to churn up new sales. Tide Basic is hitting shelves in some 100 stores in the South and ...

When it comes to laundry, people are particular. However, some manufacturers tweak their laundry detergent formulas as often as every year, and some several times a year. So, it might be a good time ...