TV networks and sports leagues rely heavily on Nielsen to to tell them how many people at home watch football games, tennis ...
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Super Bowl will be test of new Nielsen measurement
Nielsen to test enhanced co-viewing measurement during Super Bowl LX. The post Super Bowl Will Be Test of New Nielsen ...
The pilot will begin with Super Bowl LX, airing on NBC, and will continue across select sports and entertainment broadcasts ...
Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...
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