Surf Excel’s new campaign takes forward the brand’s decade-old ’dirt is good’ philosophy by telling parents that if kids get dirty in learning to defeat failure, then dirt is good Exciting, sharp and ...

How a Holi film on childhood friendship turned into one of the most talked-about ads in recent Indian advertising history ...

Some advertisements sell products. Some tell stories. And occasionally, an advertisement holds up a mirror to society, and society cannot agree on what it sees. Surf Excel’s Holi 2019 film belongs ...

He observes that in this age of social media, everyone is a liberal. “So while you look at a Tanishq ad , sigh and say “cute ...