Imagine yourself lying on an operating table in a humid hospital tent near abattle front during the Vietnam War. Writhing in agony, you plead with the medics to give you something to relieve the pain ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

Subliminal perceptions, also known as subliminal messages, are messages, either visual or auditory, that are presented just beyond the threshold of human perception. A subliminal perception may not be ...