Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress ...

For some people, videos of people whispering, tapping glass and cutting soap can trigger ASMR — a relaxing tingle in the brain that makes them feel calm You can save this article by registering for ...

ASMR experiencers and non-experiencers were asked to watch an ASMR video Experiencers were found to have higher levels of neuroticism and trait anxiety They also had higher state anxiety, but it ...

Autonomous Sensory Meridian Response (ASMR) - the relaxing 'brain tingles' experienced by some people in response to specific triggers, such as whispering, tapping and slow hand movements -- may have ...