Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Dominant business strategies define how businesses approach production, marketing and service. Owners make certain strategies paramount while downplaying other approaches. Company management focuses ...

A bear spread is an options strategy for mildly bearish investors. It aims to capitalize on moderate declines in an underlying asset's price through put or call spreads.