World Cup matches to be split into quarters with drinks breaks and mid-game adverts

World Cup matches will effectively be shown in quarters rather than halves as broadcasters seize on mandatory new breaks to show more TV adverts.
Yahoo Malaysia

World Cup to have more adverts with matches split into quarters

World Cup matches will effectively be shown in quarters rather than halves as broadcasters seize on mandatory new breaks to ...

TV bosses give glimpse of the future with ads shown DURING Six Nations matches

The Six Nations gets underway on Thursday night and in a TV first, advertisements will be shown during games on ITV in what ...

ITV won’t rule out split-screen World Cup ads as M&A warms up competition

The focus of that digital growth is the broadcaster’s streaming offering, revamped as ITVX three years ago, which has seen viewership rise 16% and revenues up 12%. Digital advertising now makes up 31% ...
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Six Nations split-screen TV adverts spark fury as fans call move 'ridiculous'

Proposals to screen advertisements during live Six Nations action for the first time this year have sparked fury amongst supporters. ITV has announced intentions to air commercials during live rugby ...