Wisconsin entrepreneur Ben Hobbins worked with University of Wisconsin- Madison engineering and business school faculty and students to devise a fiber-reinforced fishing lure that may prevent millions ...

Fish bait: it's messy, smelly and typically problematic. Live bait is inconvenient and only good for one day, but with expensive and more permanent lures, you run the risk of losing an investment if ...

Concern over the potential environmental health impacts of phthalates in soft plastic fishing lures among recreational anglers could create consumer demand for more informative labels or different ...