The global social media analytics market is poised for robust growth, with projections indicating it will reach a substantial value of US$9.60 billion by 2023, driven by a remarkable CAGR of 33.90%.

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Furthermore, social media analytics software is increasingly equipped with features to identify and assess influencers. These tools aid businesses in pinpointing influential individuals, gauging their ...

There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution, ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Forbes contributors publish independent expert analyses and insights. Nickie is a social media expert who covers creator insights. Social media content creation is constantly changing, and case ...