Threads, the Twitter-like app created by Meta, has seen a sharp drop in activity. The Threads daily active user count peaked on July 7, two days after its launch. Recent data shows that metric has ...

Threads, the Twitter rival spun off from Instagram, was one of the fastest apps to clock 100 million users, achieving the milestone within a week of its launch. But it appears that interest in the app ...

Meta Platforms, Inc.’s (NASDAQ:META) social media platform, Threads, has reportedly been witnessing a rising trend of engagement baiting, a strategy aimed at provoking strong reactions to boost user ...

Less than two years since its launch, Threads is attracting more users, more advertisers and driving higher engagement than its main competitor, X, according to a new report by Buffer. In its analysis ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Meta’s new Threads app has only been around for a ...

Early engagement data reveals Threads is gaining followers but still lags behind Twitter. Threads outperforms Twitter in generating likes, with 87% of brands receiving more likes on the new platform.