Segmenting clients and prospects can be a useful tool to help you effectively communicate with the various groups you want to reach. Tailoring messages and communications channels to each segment is ...

Even after a business identifies its target market, it may still need to promote and advertise its business to masses of people who are not interested in what it's selling. That's where marketing ...

The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound There are two ways to segment your ...

Public health experts are considering the idea of “segmenting” the population into different risk groups, with enhanced protection for the elderly and vulnerable people, as a route out of the ...

Successful companies and corporations conduct various market research studies so they can learn about their key customers. The data that stems from such research can better help a company segment ...

Opinions expressed by Entrepreneur contributors are their own. When you sit down at your computer after a few hours of work, you may often find yourself digging into your laundry list of emails and ...

For sales teams that serve a diverse audience, it’s unlikely that every customer will have the exact same background and goals. In this case, segmenting sales can help professionals better tailor ...

At Axial Financial Group in Burlington, Mass., clients are divided into three groups: A, for those with assets under management of $1 million or more; B, $500,000 to $1 million; and C, less than ...

Andreas Birnik and Richard Moat argue that business complexity is directly linked to the degree of segmentation implemented by a company. They propose an approach to map business activities at the ...