Marketing researchers have available for their use in measuring attitudes or components of attitudes a number of different types of scales or scale formats, including the semantic differential, Stapel ...

BUFFALO, N.Y. – You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response ...

Training programs must be evaluated to determine their effectiveness. Evaluations enable you to determine whether your training investment was well spent. Evaluations also help you to gauge whether ...

You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response options of ...

Researchers often tweak the number of response options in the traditional five-point Likert Scale with little empirical justification for doing so. Now a psychologist has tested the test. Leonard ...