Acquiring new customers is good. But keeping the customers you have is better. With the rise of the SaaS model, retention has dethroned acquisition as the primary means to achieve long-term growth and ...

At its tenth annual Pulse conference last week, Customer Success (CS) platform Gainsight unveiled a new product designed to digitally connect the various fragments of customer experience, oriented ...

Customer loyalty has evolved, and offering a great product is no longer enough to retain customers. You need to deliver value through exceptional experiences and clear outcomes. Research shows that 72 ...

It is true that a great many industries and businesses have suffered tremendous hardship during the pandemic to date. Others have done very well. The SaaS industry largely saw a massive surge in ...

"These strategic appointments reflect our unwavering commitment to becoming a leading vertical SaaS provider," said Joel Sitak, president and CEO of Foley. "By strengthening our leadership team, we ...

Challenges in B2B SaaS marketing include market saturation, increasing competition, and changing customer expectations. Now, buyers expect personalization, smooth onboarding, and demonstrable value.

What separates a thriving SaaS business from one that fizzles out in obscurity? It’s not just about having a new product or a sleek user interface. In fact, many promising SaaS ventures fail because ...

More and more, manufacturers are positioning themselves as full solution providers, including software and data-rich innovations. They start to compete directly with pure SaaS (software-as-a-service) ...

In 2025, developing a successful SaaS go-to-market (GTM) strategy requires a blend of precision, adaptability, and a deep understanding of your target audience. By focusing on three core ...

SEATTLE--(BUSINESS WIRE)--Marchex (NASDAQ: MCHX), which harnesses the power of AI and conversational intelligence to drive operational excellence and revenue acceleration, today announced that Marchex ...