The SWOT analysis has long been the backbone of strategic planning since Stanford management professor Albert Humphrey developed it as part of a research project in the 1960s. He proposed it as a way ...

A SWOT analysis is a tool that businesses can use to determine their strengths, weaknesses, opportunities and threats. Financial institutions can particularly benefit from a SWOT analysis because it ...

We all roll our eyes at the mention of a SWOT (Strengths, Opportunities, Weaknesses, and Threats) analysis. But SWOT is such a great way of organizing your group’s thoughts around what’s going well, ...

The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT ...

You may have heard of a SWOT Analysis, but it’s one of my favorite ways to look at strategic planning in my business. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It’s a tool ...

Strategy tools are a staple of any business. You know the Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, Porter’s Five Forces and Critical Success Factors, but when was the last ...

What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed? There is: ...